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Beyond Meat expands in U.S., China

Beyond Meat has announced several major product expansions within its existing footprint at retailers nationwide. As demand for plant-based meat continues to rise, the company said the increased distribution strengthens its expansive retail presence at approximately 28,000 retail outlets across the U.S.

The expanded retail product availability includes Beyond Meatballs, Beyond Breakfast Sausage Links, Cookout Classic and Beyond Sausage.

“Last year, we expanded our retail portfolio by introducing six new product SKUs. In tandem, we’ve been able to work with major retailers across the country to expand our in-store presence to offer more Beyond Meat products in more stores to advance our unwavering commitment towards making plant-based meat options that are better for people and the planet more accessible to all,” said Chuck Muth, chief growth officer of Beyond Meat.

The move comes as part of Beyond Meat’s effort to meet consumers’ growing demand for delicious, nutritious and sustainable plant-based meat made without GMOs or bioengineered ingredients.

Manufacturing facility in China opens

The company also announced the grand opening of its new state-of-the-art manufacturing facility in the Jiaxing Economic & Technological Development Zone (JXEDZ) near Shanghai. As Beyond Meat’s first end-to-end manufacturing facility outside the U.S., the cutting-edge plant in Jiaxing is expected to significantly increase the speed and scale in which the company can produce and distribute its products within the region while also improving Beyond Meat’s cost structure and sustainability of operations.

Designed to serve China’s growing plant-based meat market, the facility will produce Beyond Meat’s innovative range of plant-based pork, beef and poultry meat products, including Beyond Pork, the company’s first innovation created specifically for the Chinese market. By producing closer to the consumer and leveraging local supply chains, Beyond Meat is investing in the growth of the plant-based meat category in China and the facility underscores the company’s commitment to China as a region for long-term growth. In addition to scaled production to support the company’s expanding retail and foodservice business within China, the facility will also feature R&D capabilities to create unique product offerings and support Beyond Meat’s local strategic partners.

“The opening of our dedicated plant-based meat facility in China marks a significant milestone in Beyond Meat’s ability to effectively compete in one of the world’s largest meat markets. We are committed to investing in China as a region for long-term growth, and we believe this new manufacturing facility will be instrumental in advancing our pricing and sustainability metrics as we seek to provide Chinese consumers with delicious plant-based proteins that are good for both people and planet,” said Ethan Brown, CEO and founder of Beyond Meat.

The announcement comes just one year after the company first entered mainland China through a nationwide partnership with Starbucks China. Within its first year in the market, Beyond Meat has expanded menu offerings at Starbucks China and has partnered with well-known foodservice and retail brands including KFC, Pizza Hut, Jindingxuan, GangLi Beijing, Slow Boat Brewery, Hema, METRO China and more. The facility is intended to pave the way for Beyond Meat to efficiently scale-up to meet future needs and demand.

“The plant-based meat market in China continues to expand and Beyond Meat has been enthusiastically met by local consumers who are looking to live a healthy and sustainable lifestyle. The opening of the new Jiaxing plant is expected to enable us to quicken the pace of innovation and roll out our products at the speed and scale needed to remain highly competitive within the region,” said Candy Chan, general manager for Beyond Meat in China.

In addition to the opening of the new manufacturing facility in the JXEDZ region, Beyond Meat will also be opening its first owned manufacturing facility in Europe this year in an effort to make plant-based meat more accessible to all.

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