Leaked file from Trump’s 2016 campaign reveals strategy to DETER 3.5m black Americans from voting
- Leak of 2016 campaign’s voter file on 200 million Americans
- Trump’s sought to boost turnout of supporters while minimizing support of voters it thought would go for Clinton
- An analysis by UK’s Channel 4 News found that blacks on the ‘deterrence’ list exceeded their percentage of the population
- Campaign ran ads on Black radio stations with Hillary Clinton referring to ‘super predators’
- Campaign used Facebook ads to target those in the ‘deterrence’ category
- Civil rights leaders called it ‘suppression’
- Representatives from civil rights groups blasted the revelation
Published: 20:30 BST, 28 September 2020 | Updated: 23:28 BST, 28 September 2020
A leak of a trove of data from Donald Trump‘s 2016 presidential campaign has revealed that it targeted millions of African Americans with a ‘deterrence’ campaign that critics are calling voter suppression.
The leak, reported by Britain’s Channel 4 News describes the deterrence element of the campaign voter file, which includes information on 200 million Americans that the campaign sliced and diced for potential electoral benefit.
Not only are 3.5 million African Americans listed in the ‘deterrence’ category, but black voters were disproportionately included on the ‘deterrence’ list, according to Channel 4’s analysis of the data.
President Donald Trump’s campaing is being accused of voter suppression after compiling information on a ‘deterrence’ category of voters that included 3.5 million African Americans
Termed ‘Project Alamo,’ a Texas-based digital team worked on the voter file that was a sophisticated effort to gather data on millions of voters in order to try to target campaign resources most efficiently to have an effect, according to the report.
According to the analysis, in Georgia blacks made up 61 per cent of the ‘deterrence’ category – despite making up about a third of the population.
In North Carolina, a battleground state that Trump carried, blacks were 46 percent of the ‘deterrence’ category but 22 per cent of the population. In Wisconsin, key to Trump’s victory, blacks are about 5 percent of the population but 17 per cent of ‘deterrence.’
Fayetteville State University students get off a Black Votes Matter bus at Smith Recreation Center on March 3, 2020 in Fayetteville, North Carolina. 1,357 Democratic delegates are at stake as voters cast their ballots in 14 states and American Samoa on what is known as Super Tuesday. The data leak reveals ‘deterrence’ efforts that included 3.5 million black voters
Brad Parscale, who ran Trump’s digital operation in 2016, said the campaign did not run campaigns targeting African American voters
A document from the now-defunct Cambridge Analytica indicates the campaign targeted ‘AA’ voters – African Americans – with a video of Democrat Hillary Clinton referring to ‘super predators,’ with a $55,000 buy in Georgia.
Clinton had used the term when refer to young blacks.
Trump’s former campaign manager Brad Parscale told ‘Frontline’ during the last cycle: ‘I would say I’m nearly 100 percent sure we did not run any campaigns that targeted even African Americans.’
Trump’s 2020 campaign did not immediately respond to a request for comment.
Jamal Watkins, vice president of the NAACP, labeled the campaign ‘suppression’ –a charged term given the legacy of efforts to keep blacks from voting.
‘The thing that’s shocking slash troubling about this is that there’s this category of suppression. That ‘Deterrence’ part,’ he told the channel.
The campaign also had a radio spot using Clinton’s 1996 remark.
‘Hillary Thinks African Americans are Super Predators,’ it said.
Although it is impossible to quantify if the campaign had an effect, black turnout in battleground Wisconsin dropped by 19 per cent from 2012, when Barack Obama was seeking reelection, to 2016 with Clinton vs. Trump on the ballot.
Trump’s 2016 campaign didn’t shy from its effort to use slashing attacks on Clinton as a way to drive down turnout.
‘We have three major voter suppression operations under way,’ a senior official told Bloomberg in late October 2016 with the election still up for grabs. ‘They’re aimed at three groups Clinton needs to win overwhelmingly: idealistic white liberals, young women, and African Americans.’